Photo Session Ideas

Overall Vision: TrueNorth’s identity is grounded, warm, directional, and outdoors‑inspired. I want the photos to reflect calm strength, clinical skill, and a sense of movement or guidance — as if each image points toward alignment and recovery.

Tone & Mood

·       Grounded and intentional

·       Warm natural light

·       Clean, minimal compositions

·       Outdoors‑rooted without being overly “nature‑themed”

·       Professional, capable, and approachable

Key Themes to Capture

·       Direction (horizon lines, pathways, subtle compass elements)

·       Grounding (stable posture, hands, natural textures)

·       Recovery and alignment (movement, assessment, therapeutic work)

·       Clinical professionalism (studio shots, technique, hands‑on work)

Shot Types I’m Looking For

·       Portraits: grounded horizon portrait, clinical indoor portrait, hands‑focused portrait

·       Action shots: therapeutic work, mobility guidance, assessment

·       Brand‑story images: outdoors direction shots, grounded stance, subtle compass integration

·       Environment + details: studio setup, table prep, hands adjusting equipment

·       Hero images: outdoors with warm backlight, centered professional indoor portrait

Lighting & Color Preferences

·       Warm natural light (golden hour outdoors, window light indoors)

·       Soft directional shadows

·       Earth‑tone palette: greens, browns, muted golds, desert neutrals

·       Avoid cool lighting or busy backgrounds